Coca-Cola Beat Wall

Client: Coca-Cola

Entertainment / Experiential / Sport

SIMPLE

Create a youth-focused moment to spark conversation about Coca-Cola’s London 2012 Olympic Games campaign within key markets, driving awareness of their Move to the Beat proposition. We devised the Coca-Cola Beat Wall.

CREATIVE

Working alongside a globally renowned street art collective, we developed a stunt and content-based concept that was captured through the lens of youth culture. The activity saw a 25 metre wide by 10 metre tall piece of mural art created in the shadow of the Olympic Stadium in London.

The artwork – called the Beat Wall – told the story of Move to the Beat, the Coca-Cola global campaign that fused London music with Olympic sport.

To garner maximum coverage we created stand-out photography, a creative stop-animation film and held a media launch event with Mark Ronson and Katy B.

IMPACT

35

Media attended launch, representing all key Coca-Cola markets

13,500+

Views on YouTube within a week of the event

70%

Of markets actively participated with coverage spanning news, sports, music, entertainment, blogs and trade marketing

coca-cola-beat-london-video-image

VIEW VIDEO