Sport / Entertainment

Coca-Cola Presents Beat TV for London 2012

Simple

Coca-Cola wanted to excite and engage teens during the London 2012 Olympic Games. We created a daily entertainment show, Coca-Cola Presents: Beat TV.

Creative

In a first for Coca-Cola, we worked with ITV Studios to develop a global television show, Coca-Cola Presents: Beat TV, which aired every week night during the London 2012 Olympic Games.

Featuring interviews with sports stars and celebrities, live music performances and fun sporting challenges, the show aimed to connect with teens around the world and encourage them to ‘move to the beat’ of London 2012.

We created behind-the-scenes content to leverage for PR and to drive engagement on social media.

We created an independent Twitter handle for the show, managing the social conversation before, during and after transmission, engaging with fans and teens all around the world.

Beat TV was shown in over 40 countries.

Impact

40 Countries broadcast Coca-Cola Presents: Beat TV

23,000 Twitter followers gained for @BeatTV in just 25 days

112 Million impressions from 15,000 tweets – one of the best ROI on media spend seen by Twitter