Sport / Experiential

Coke Zero Presents Wayne Rooney Street Striker

Simple

To leverage Coca-Cola’s relationship with Wayne Rooney and engage a youth audience in an active lifestyle, we conceptualised and produced Coke Zero Street Striker.

Creative

We created Coke Zero Street Striker presented by Wayne Rooney – Sky1 HD’s first ever ad-funded TV program – which uncovered the next generation of street football talent to find the country’s best young street footballer.

Wayne Rooney teamed up with football choreographer and TV presenter Andy Ansah to put a group of youngsters through a series of iconic street football challenges, with only the best making it through to the next round.

A comprehensive PR programme was delivered to recruit the contestants, promote the TV show and maximise Coke Zero’s access to Wayne Rooney.

Impact

600,000+ Viewers of each episode

400,000+ Views of viral clips of the show

120+ Pieces of coverage in relevant national, regional and online media including highly branded coverage in The Sun, The Mirror, News of the World and Soccer AM with a reach over 26m

3 Seasons of the show commissioned by Coke Zero and Sky1 HD

Wayne Rooney Street Striker

Wayne Rooney X Coke Zero Street Striker Tyre Challenge

Wayne Rooney Tyre Challenge