NATWEST COMMUNITY & GRASSROOTS CRICKET

Client: Natwest

Sport

SIMPLE

Demonstrate that NatWest is committed to supporting local communities through cricket

CREATIVE

Now in its 15th consecutive year, over 2,000 clubs across the country participated in NatWest CricketForce, with tens of thousands of volunteers supporting their communities to prepare for the season ahead.

We worked closely with three showcase clubs, where an England international player or legend arrived to surprise guests and participate in the renovations.

We also activated at the NatWest U13 and U15 Club T20 Championship Finals with on-site branding and England standouts Eoin Morgan and Jonny Bairstow appearing to enhance the fan and competitor experience. We facilitated interviews with key media outlets supported by photography and content.

Finally, this year we again supported the annual community awards event – the NatWest OSCAs.

IMPACT

15

Consecutive years of NatWest CricketForce

2,167

Clubs participated in NatWest CricketForce in 2016

260+ million

Reach of the coverage secured from junior tournament player appearances

1,809

Entries into the U13 & U15 tournaments

12

Awards presented to unsung volunteer heroes at the 2016 NatWest OSCAs