REEBOK CROSSFIT NANO 6.0 LAUNCH

Client: Reebok

Sport

SIMPLE

Launch the new Reebok CrossFit Nano 6.0 shoe in a way that would engage the London CrossFit community and cement Reebok’s positioning as the leading brand for CrossFit footwear and apparel in the UK

CREATIVE

We created the 6 days of Nano 6 campaign, which culminated in a throw down event in London the evening before the shoe went on sale engaging media, key retailers, influencers and the London CrossFit community.

A warehouse in London’s Shoreditch was turned it into a bespoke workout space giving all selected attendees an ultimate Nano 6.0 and Be More Human experience.

IMPACT

2,635,670

social impressions

+300

new followers for @ReebokUK Instagram in just one week

17%

increase in engagement

60

competitors – media, social influencers, WIT retailer partnership, Team Reebok UK athletes and members from six London CrossFit boxes – who all left wearing the Nano 6.0

1

media partnership with Men’s Health and Women’s Health

1

exclusive retail partner established

Credit: Photo by Henry Browne/REX/Shutterstock (5753143cg)
KEEP
Reebok CrossFit Nano 6.0 Launch, London, UK - 06 Jul 2016

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