TaylorMade-Adidas Golf London 2012 Project

Client: Taylor Made

Experiential / Sport

SIMPLE

We created a press announcement and PR stunt to generate interest and celebrate golf becoming an Olympic sport in the 2016 Olympics.

The PR stunt needed to be at a location that was globally recognisable to generate global media interest.

The date had to be Monday 23 July – 4 days before the start of the 2012 Olympics.

CREATIVE

Fully executed by our in-house experiential team, we placed Sergio Garcia and Dustin Johnson on the River Thames challenging them to hit golf balls through the Olympic rings hanging off Tower Bridge, whilst standing on a floating platform.

The stunt followed an official press announcement in a nearby location.

This was the first time the Thames River had been partly closed down for commercial purposes.

IMPACT

Global

Coverage on CNN and BBC World News documenting the extremely challenging and unique stunt

100s

Of spectators watching from the banks of the River Thames & Tower Bridge

Over £10,000

Raised for charity in 2 hours, with host Dan Walker running an on-site charity element that resulted in £1,200 going to charity for every golf ball that hit the green

LONDON, ENGLAND - JULY 23:  Sergio Garcia of Spain hits balls into the Thames River during the Adidas Paints the Town Red Adidas London Golf Challenge at the Tower Bridge on July 23, 2012 in London, England.  (Photo by Mike Ehrmann/Getty Images)

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