The Sun World Cup Stunt with Terry Venables

Client: The Sun

Experiential / Sport

SIMPLE

We launched The Sun’s World Cup charity single- a Terry Venables cover of the Elvis classic ‘If I Can Dream’- atop one of the world’s most popular music venues.

CREATIVE

We delivered the first ever live performance on top of the O2, featuring Terry Venables, a choir and the Royal Philharmonic Orchestra performing on a ‘The Sun’ branded stage on the roof of the world’s most popular music venue.

Before the performance, broadcast media were invited to interview Terry, with Sky News given exclusive on-roof access during the performance.

Footage of the performance was captured and distributed to national news and online media.

IMPACT

2

Page spread on the centre pages of The Sun and print coverage with titles including The Times and Marketing

5

Pieces of national Broadcast coverage with Sky News, Sky Sports News, Channel 5 News, Live from Studio Five and on the British Forces Broadcast Service

10+

News websites hosted the edited film 20 the final chart position of the single, with clips from the performance on the roof used throughout the official video