We launched The Sun’s World Cup charity single- a Terry Venables cover of the Elvis classic ‘If I Can Dream’- atop one of the world’s most popular music venues.
The Sun World Cup Stunt with Terry Venables
We delivered the first ever live performance on top of the O2, featuring Terry Venables, a choir and the Royal Philharmonic Orchestra performing on a ‘The Sun’ branded stage on the roof of the world’s most popular music venue.
Before the performance, broadcast media were invited to interview Terry, with Sky News given exclusive on-roof access during the performance.
Footage of the performance was captured and distributed to national news and online media.
2 Page spread on the centre pages of The Sun and print coverage with titles including The Times and Marketing
5 Pieces of national Broadcast coverage with Sky News, Sky Sports News, Channel 5 News, Live from Studio Five and on the British Forces Broadcast Service
10+ News websites hosted the edited film 20 the final chart position of the single, with clips from the performance on the roof used throughout the official video