Trilogy Flagship Store Launch

Client: Trilogy

Entertainment

SIMPLE

Tasked with launching premium denim specialist Trilogy’s new flagship store, we developed a fame-driving influencer experience.

CREATIVE

Our event was constructed to appeal to a top-tier guestlist, aligning the Trilogy brand with some of London’s most sought-after fashionistas.

DJ duo Amber Le Bon and Becky Tong took to the decks while Trilogy specialists executed bespoke denim experiences, placing the season’s key pieces in the hands of target influencers and media.

To deliver extended awareness throughout London, we developed an editorial collaboration with Stylist magazine, enabling their fashion team to create a limited edition pair of jeans with cult denim brand FRAME, available exclusively at the brand new Trilogy flagship store. The feature published on the day of launch, driving fame for the new location and positioning the brand as London’s go-to denim boutique.

IMPACT

10+

High profile guests including Cara Delevingne, Gemma Chan, Laura Whitmore, Clara Paget, Jodie Kidd and Zara Martin

20+

Pieces of coverage with target UK titles including InStyle, Tatler, Grazia, Glamour, Sunday Times Style, Evening Standard and Mail Online

1

Editorial collaboration with Stylist magazine, one of Trilogy’s tier-one targets