Bringing Women’s Sport In-Focus at the Saatchi Gallery
We are proud to have partnered with Getty Images to launch a brand-new exhibition at London’s iconic Saatchi Gallery titled, ‘In-Focus: Women’s Sport Through the Lens’, open to the public from 12 April 2022 and supported by O2.
Against the backdrop of 2022’s action-packed women’s sporting calendar, featuring global women’s events including the UEFA Women’s EURO England 2022 and Rugby World Cup, we are raising awareness of the opportunity for brands to be part of the growth of women’s sport through the power of the image.
Our free entry photography exhibition shines a spotlight on how women’s sport has been captured over the last 50 years and will feature some of the most iconic images from sporting history. From empowering imagery of Billie Jean King holding court with media in 1971 through to the emotive image of Serena Williams comforting Naomi Osaka at the 2018 US Open, the exhibition brings to life the moments that lit up our TV screens, splashed across the newspapers, sparked conversation, debate, and broke the internet.
The exhibition has been curated in partnership with some of the leading voices in women’s sport, including Anna Kessel MBE (Women’s Sport Editor, The Telegraph), Shaunagh Brown (England & Harlequins Rugby Player), Jude Hamer (British Wheelchair Basketball Athlete), Lauren Rowles MBE (British Paralympic Rower) and Jacqueline Bourke (Getty Images).
Inspired by some of the biggest cultural conversations behind the image of women’s sport – Equality, Anatomy, Motherhood, Mental Health and Activism – the ‘In-Focus’ exhibition concludes with an empowering vision for how female athletes could be portrayed in the future, reflecting the creative style that fans, brands, and media want to see more of.
Jenny Mitton, Women’s Sport Lead at M&C Saatchi Sport & Entertainment comments, “This is going to be a monumental year for women’s sport. As an agency we want to shine a light on not only the positive role brands can play in the growth of women’s sport, but the commercial benefit they can expect to see as a result. We’re seeing rapidly growing audiences who are young, diverse, and value brands who champion equality. As an agency, we are dedicated to making passions more equitable and inclusive, helping brands drive meaningful change, starting with representing female athletes as they want the world to see them.”Back to all News & Views