Jobs for the bots

The Robotification of Experience

Artificial Intelligence and Robots were once a fictional idea and something you would only experience through sci-fi cinema. Today, AI and Robots are our reality. From VR experiences in the home to large-scale Robotic conferences, AI has permeated our daily routines. Jobs that were once relied on by human control are gradually being handed over to robots with Forbes reporting that technology is already replicating over 90% of the job’s humans carry out.

The event industry is in the very midst of was has been dubbed ‘Robotification’ and is the latest trend in the experiential world with no sign of letting up.

AI can be used to shape and tailor customer engagement, as well as reducing bottom-line costs for businesses. The use of AI in experiential not only showcases a brand as a forward-thinking industry leader but can instantly create deeper, more meaningful interactions with consumers. With the increased use of technology at brand activations, it is an exciting time for the experiential world.

One of the ways AI is being used is up the numbers attendees to experiential events. Consumers are becoming more inquisitive and want to attend events with AI integration to keep on trend and in the know with the latest tech developments. Over 100,000 people attended this year’s CES trade show just to be up to date with the latest tech news.

At this year’s CES 19’, Samsung combined their AI platform, Bixby (a digital assistant), with their latest software, hardware and user experience design to create their latest ‘Samsung Bot Retail’. The Bot Retail is built to look like a person with a screen, two eyes and mouth and acts as a replacement for waiters and waitresses in the service industry. The Bot Retail could marshal large dinner events where it could replace human staff and efficiently manage multiple requests at one time from event attendees. Not only is it a new and novel way to serve food but the impact on staffing costs and management fees in the long run would also be considerable.

Another example of how AI and Robots are being used in experiential activations is as a way of capturing participants’ imagination as well as entertaining guests. For example, this year at the Virgin Media BAFTA awards they replaced the traditional event photographer with a RoboPap. The design of the Robopap is based on a Cinebot which is used in films the capture precise camera moves at an extremely quick speed not possible by human hands.

This year the BAFTAs took this idea one step further and used their RoboPap to not only take 360-degree images with a robotic arm, but to interact with passers-by and celebrities by making noises while capturing their photos. This RoboPap certainly caught the attention of members of the public, celebrities and media and gained great coverage and attention.

Robots and AI can even be used to create dynamic event displays. For example, the Asics Flagship store on Regents Park Road brought a brand-new robotic arm that hypnotically moved back and forth picking up display shoes and displaying them to the public which automatically acted as a pull into the store once it opened. The previous example highlights just how AI and robots can add a modern twist to an event display.

Back to all News & Views