Launching Dettol’s first TV ad for Football Association Partnership

Working with Dettol, Official Hygiene Partner of the Football Association, we have created a new TV ad as part of the brand’s ‘Dettol Up, Support England’ campaign.

The ad highlights the football rituals fans adopt before watching a big game, encouraging Dettol hygiene practises to be a part of this routine. The ad follows a family and their pre-match rituals as they prepare to watch the England Women’s Team in the UEFA Women’s EURO 2022, and will flight during the tournament.

In 2021, Dettol became the official hygiene partner of the England men’s and women’s senior teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park.

The TV ad is an evolution of the brand’s ‘Dettol Up, Play On’ campaign, reinforcing good hygiene habits across the game and focusing on fan specific rituals during a huge year for England’s elite teams.

You can view the video here:

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