M&C Saatchi Sport & Entertainment Scores Barclays & Barclaycard Pitch Win
We are delighted to announce that we have been appointed as the official agency of record for Barclays & Barclaycard, working across the brands’ extensive sport and entertainment sponsorship portfolios.
The brief covers the Football Association, the Premier League and a new record £30m investment in women’s football with entertainment sponsorships covering Live Nation festivals, Radio X Presents and Capital’s Summertime and Jingle Bells Balls.
Jamie Wynne-Morgan, UK CEO at M&C Saatchi Sport & Entertainment comments, ‘The Barclays and Barclaycard brands are synonymous with sport, music, and live entertainment. Barclays is one of the leading champions of women’s football through record investments in the Women’s Super League and as the first title sponsor of the FA Women’s Championship’.
‘This year, the brand will celebrate 20 years of partnership with the Premier League, making them one of the longest-standing brands in football sponsorship. It’s an incredibly exciting time to be uniting our shared expertise and ambitions and we look forward to helping both brands build on these game-changing partnerships’.Back to all News & Views