Partnering with the UK’s First ever Social-Purpose Black Music Festival

We are be partnering with Limitless Live, the UK’s first social-purpose black music festival hosted at London’s iconic Roundhouse Trust.

Together, the partnership aims to reach aspirational talent from disadvantaged backgrounds through the power of music and entertainment. The festival will take place at The Roundhouse on 16th April and promises to be a night to remember, with a live music line-up including BRIT nominated artist Raye, Ms Banks, UK drill artist Unknown T and Miss La Familia.

As an official partner of the festival, we will be supporting through crucial funding, exposure to brand networks and educational programming at the event. Talent from our agency’s ‘Step Up’ team will lead an interactive workshop, informing and inspiring young people about the opportunities within passion marketing and hosting discussions to raise awareness of the roles available within the industry, creating an open and encouraging space for ambitious individuals to ask questions and gain understanding.

At M&C Saatchi Sport & Entertainment, we uphold the creative philosophy of ‘Diversity of Thought’, the belief that similar people think similar thoughts and therefore diversity of thought is a social and creative necessity. Through our Step Up offer, we are committed to driving change for brands and society by making passions more equitable.

Through partnering with Limitless Live, we hope to take action to break down the endemic and systemic barriers to inclusion for many underrepresented groups by unlocking future talent.

Jodie Fullagar, Joint Managing Director at M&C Saatchi Sport & Entertainment, says ‘The creative industries need to be more representative of the society we live in and the audiences we are trying to reach through our work. We are proud and humbled to be a part of the mission of Limitless Live in celebrating and supporting aspiring talent to power up the pipeline with brilliant young creative people who are passionate about sport and entertainment. As a business, we aim to create meaningful change not just for brands, but for society too, which is why we are thrilled to be supporting Limitless Live in it’s mission to reach aspirational young people through the power of music’.

Tolu Farinto, Founder of Limitless comments, ‘At Limitless Live our goal is to create an open and honest space for creatives to celebrate and support ambitious individuals and connect at Limitless Live. Here at Limitless we recognise that not everyone starts at the same starting line. We aim to leverage music and brand partnerships to remove the barriers marginalised groups face. We will also work strategically and collaboratively with other great organisations to increase our collective impact’.

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