Virgin Media O2 | Gamepad

Change Needed

How do you drive fame and credibility in Gaming whilst proving the power of Virgin Media O2’s connectivity?

The Idea

Build a state-of-the-art Gaming studio in the world’s most popular entertainment venue, The O2.

Partnering with XBOX and Digital Foundry,  Virgin Media Gamepad was built from the ground up with gamers in mind, offering them free access to the most cutting-edge gaming space in The UK.

Open 7 days a week, Gamepad consists of three areas: The Playground, The Cave and The Stage, each catering to different gaming needs ensuring there is something for everyone.

The venue acts as a content hub and community space in Gaming, working with streamers to broadcast weekly live from Gamepad, whilst partnering with AAA games to provide Virgin Media O2 customers next level access.

Change Made

1,000 gamers on opening weekend

320k views on Instagram

6 week waitlist (!)

2.6m social reach

30K outside Xbox views