Lifestyle / Experiential

adidas: KSI Thames Take-over

Change Needed

Throw Adidas and JD the ultimate fight night afterparty for their superstar.

The Idea

Multi-faceted social media mogul, music star, fashion icon, entrepreneur and boxing superstar, KSI celebrated winning his first ever back-to-back fight with a star-studded afterparty thrown by long-standing partners adidas and JD.

Taking over the Thames on a private boat transformed into the ultimate KSI-themed celebration, DJs Henrie and Cuppy provided the soundtrack, entertaining some of the UK’s most current music and entertainment stars.

The exclusive on-the-water event featured a surprise performance by rapper of the moment, Arrdee who jumped on the boat at Tower Bridge and performed hits Body, Hello Mate, Flowers.

Change Made

200+ boat party attendees

2 VIP DJ sets

1 A-List music artist surprise performance

5 coverage hits across national media titles

adidas: KSI Thames Take-over