To position adidas as THE innovation brand in sport, we created adidas Lab, an immersive, interactive experience engaging the ‘next generation youth’ target audience.
Adidas Lab: Champions League Final Innovation Showcase
We worked with adidas to showcase multiple future product innovations to consumers, influencers and media in a custom-built, exciting and compelling environment. The innovations were brought to life using a series of interactive experiences including a running track with real-time data visualisation and a gravity defying display of their 99 gram boot.
Media were offered an exclusive preview of the experience, hosted by adidas ambassadors Zinedine Zidane & Michael Ballack who showcased the brand’s pioneering football innovations.