Sport / Lifestyle

Adidas Predator


How do you relaunch one of football’s most iconic boots  ever whilst simultaneously driving sales at retail partner, JD?


We created a hi-octane, high energy MASTER CONTROL EXPERIENCE giving 15 football influencers and JD competition winners the once-in-lifetime opportunity to trial the boot in a series of football challenges designed to showcase the boot’s key benefits – control, agility and precision

We put the boot front and centre of the activation, building immersive, show-stopping challenges that championed the boot throughout the night and created a visual spectacle to entertain and engage our 150+ spectators

We integrated talent throughout including Host Stevo The Madman, DJs Rugged and Lamour, football freestylers, Pogba’s personal barber, who gave guests Pogba-inspired cuts, as well as a surprise performance from grime star Not3s


1.7M Total reach of social posts from the event, including activation hashtags and tagging JDFootball and adidasfootball

180 Minutes of highly authentic, immersive and epic football rooted in Predator

15 Engaging football influencers, freestylers and JD consumers showcased the boot

157 Spectators entertained throughout the event