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Following the success of the #workit campaign, adidas challenged us to refresh the story for summer. We created the adidas #workit Summer Series.
We developed the adidas #workit Summer Series which saw the brand put key London influencers front and centre of both their social media content and new Fall/Winter ’15 Women’s Training campaign.
We partnered with three of the UK’s top fitness and lifestyle bloggers to create a series of six-week summer workout programmes and become virtual workout buddies for the adidas Women’s Facebook followers.
In addition to featuring across adidas brand channels, the bloggers also documented their fitness journeys on their own highly influential platforms.
Through the partnership we were able to garner a raft of rich content to use across six months for social media and PR, including three, six-week workouts, instructional stills and stylised campaign shots.
1.6 Million+ views on adidas women’s Facebook page instructional video content
3.5 Million Combined circulation for the first half of the year across print and online coverage, including multi-page features with Metro and London Evening Standard