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Our mission was to grow adidas’ women’s social media community. We developed a multi-layered campaign to inspire London’s women to shake up their fitness regimes.
To help grow the women’s Facebook community and drive PR around the adidas Women’s Training proposition, we devised the #workit campaign.
We developed a series of instructional workout videos in collaboration with some of London’s hottest fitness collectives, to sit on the adidas Women’s Facebook page and provide women with a free virtual gym membership.
We identified and negotiated partnerships with key industry influencers to co-create the content for brand channels.
We managed the PR and social media strategy, targeting national, fitness, fashion and lifestyle media and delivered exclusive media partnerships with key women’s titles including ELLE, Grazia and Cosmopolitan.
1 Million Facebook video views during the first quarter
7 Million reach for print, online and blog coverage
21% increase in fans during the first quarter, making it the brand’s fastest growing Facebook community