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How do you launch a hotly anticipated new sneaker with relevance to the mainstream sportswear consumer?
We created the Nite Jogger Arcade, introducing the new adidas Nite Jogger to the JD consumer by tapping into one of their key passions – gaming. We took creative inspiration from retro arcade gaming, influenced by Nite Jogger’s 1980’s heritage, to create an immersive, branded arcade.
A surprise appearance and gaming session with Stormzy made this an unforgettable night for 100+ consumers and influencers. Talent from the worlds of music and YouTube hosted the event and starred in content capture, alongside top adidas football talent
100 guests experienced the Nite Jogger Arcade
68.1M Consumers reached by Nite Jogger Arcade
6.1% Engagement rate across brand and influencer posts
50+ Influencers seeded with key colourway of Nite Jogger
1st Gaming activation ever for adidas and JD