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We added credibility to Ballantine’s association with music by creating category leading, contemporary packaging design with one of the UK’s hottest album artists
Ballantine’s Scotch whisky have made a major push into engaging younger drinkers into the category through music. But their Limited Edition gift packaging traditionally focused on classical Scottish & whisky imagery, which doesn’t resonate with a more design conscious, discerning music fan.
Music-related packaging often defaults to hideous clichés. Amps, decks, speakers; the lazy assumption – simple minded shoppers require simple design. Our approach? We treated the packaging like album artwork. Working with renowned sleeve designer Leif Podhajsky we reimagined traditional whisky imagery & created something unmissable.
3 stunning packs in Leif’s uniquely abstract style, plus a very limited edition, 3D printed case created exclusively for the French Market.
1.4 million packs sold in 32 markets worldwide
2.5%+ sales uplift YOY
Not forgetting… Global press coverage across the world’s most influential music titles