Entertainment

Ballantine’s Stay True Stories: INSA’s Space GIF-ITI

Simple

To deliver on Ballantine’s global brand positioning ‘Stay True’, we developed a series of collaborations with inspirational creatives who embody the ‘Stay True’ spirit and created the world’s largest animated GIF.

Creative

We travelled to Rio de Janeiro to create the fourth global #StayTrue Story for Ballantine’s. Working with globally-renowned ‘GIF-ITI’ artist INSA, we embarked upon a uniquely ambitious art project; to create the world’s largest animated GIF.

The giant animated artwork – the most ambitious of its kind ever attempted – was painted on the ground in Rio in four stages, over four days, and measured a total of 57,515m2.

Inspired by graffiti artist INSA’s iconic ‘Looking For Love…’ heart design, the huge paintings were captured via a satellite orbiting 431 miles above earth and were transformed – by INSA – into a moving piece of animation.

Documented in a short film, ‘Ballantine’s Presents INSA’s Space Gif-iti’ was premiered through a global exclusive with Mashable and supported by a comprehensive PR push across key global media titles, leveraging talent and brand social channels.

Impact

7.5 Million+ views globally to date

150 pieces of coverage across multiple titles including Mashable, BBC, Daily Telegraph, Discovery Channel, PSFK and Creative Review

Awards

Webby Awards 2015

The Lovie Awards 2015 Gold: Branded Content

Campaign BIG Awards 2015 Silver: Best Food or Drink Campaign

Social Buzz Awards 2015 Finalist for: Best Innovation

Cannes Lions 2015 Finalist for: Branded Content

Official Honouree: Branded Content

Ballantine’s: INSA’s Space GIF-ITI Film

Making Of Film