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To deliver on Ballantine’s global brand positioning ‘Stay True’, we developed a series of collaborations with inspirational creatives who embody the ‘Stay True’ spirit and created the world’s largest animated GIF.
We travelled to Rio de Janeiro to create the fourth global #StayTrue Story for Ballantine’s. Working with globally-renowned ‘GIF-ITI’ artist INSA, we embarked upon a uniquely ambitious art project; to create the world’s largest animated GIF.
The giant animated artwork – the most ambitious of its kind ever attempted – was painted on the ground in Rio in four stages, over four days, and measured a total of 57,515m2.
Inspired by graffiti artist INSA’s iconic ‘Looking For Love…’ heart design, the huge paintings were captured via a satellite orbiting 431 miles above earth and were transformed – by INSA – into a moving piece of animation.
Documented in a short film, ‘Ballantine’s Presents INSA’s Space Gif-iti’ was premiered through a global exclusive with Mashable and supported by a comprehensive PR push across key global media titles, leveraging talent and brand social channels.
7.5 Million+ views globally to date
150 pieces of coverage across multiple titles including Mashable, BBC, Daily Telegraph, Discovery Channel, PSFK and Creative Review
Webby Awards 2015
The Lovie Awards 2015 Gold: Branded Content
Campaign BIG Awards 2015 Silver: Best Food or Drink Campaign
Social Buzz Awards 2015 Finalist for: Best Innovation
Cannes Lions 2015 Finalist for: Branded Content
Official Honouree: Branded Content