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How does the world leading Scotch Whisky brand bring to life its purpose of ‘Taking a Stand for True Music’ in the real world?
Partner with the home of True Music, nightclubs, to tell their stories to the world on the brand’s biggest piece of global real estate, the bottle.
Introducing The Clubs Collection – four Limited Edition bottles created in partnership with four of the world’s most pioneering clubs: Sub Club (Glasgow), The Gärten (Beirut), Nitsa x Apolo (Barcelona) and Output (New York).
1M+ Limited Editions sold worldwide
1 Global partnership with Amsterdam Dance Event (ADE), the largest music conference and club festival in the world, to launch the campaign
300+ Media, influencer and industry guests attended the Ballantine’s House, an official by Day event at ADE
161K+ Views on campaign documentary and trailer that delved into the stories of each club
12M+ Coverage reach to date including pieces in mixmag, Clash, Nowness, Resident Advisor, Dummy, The Ransom Note, Data Transmission and Crack Magazine
More results still to come