Ballantine’s True Music Series with Reeps One

How do we take Ballantine’s True Music – a successful experientially led brand platform – into a commercial channel?

A limited edition on pack annual promotion that invites uncompromising ‘True Music’ artists to collaborate on a unique design that fuses art, music and technology to create a beautiful piece of art and compelling story

The first year saw us partner with album cover designer, Leif Podhajsky followed by a powerful collaboration with music photographer, Dave Ma in year 2.

For our latest campaign we partnered with artist and producer Reeps One, a multi-disciplinary phenomenon

Using the audio visualiser – a speaker containing liquid, illuminated with coloured lighting – and original track, ‘Surfaces’, made for the campaign, Reeps created three stunning artworks for the Ballantine’s Limited Edition collection

1.3 Million Gift packs sold worldwide

1.3 Billion Reach of coverage

20+ Global media attendees at the shoot

900 Ballantine’s cocktails enjoyed at the shoot

16 Pieces of Global coverage achieved

350K Online interactions with Surfaces video