Ballantine’s True Music Series x Felipe Pantone

How do you create limited editions for the world’s no.2 whisky brand that will capture the minds of consumers worldwide during the key Christmas gifting season, bringing the brand to life on and off shelf?

We partnered with street artist of the moment, Felipe Pantone, to create three striking artworks that transformed the Ballantine’s True Music Series Limited Editions for 2018.

To activate in Ballantine’s key markets, we brought the artwork to life using sound reactive technology turning them into live VJ reels at an underground music community in Moscow, within a brand activation space at Fauna Primavera in Santiago and through a series of local house music shows across South Africa.

1 million+ gift packs ordered by 40 markets

145 pieces of coverage

135 million reach

2,500 attendees across 5 events

12,000 campaign film views

24,000 views and engagements via artist socials