Entertainment / Step Up

Ballantine’s True Music


How do you create a global music platform from scratch which can be activated and enjoyed anywhere in the world?


The creation of the True Music platform in collaboration with BoilerRoom

The aim of True Music is to celebrate music artists that do it their way. Whether they are just starting out or already global stars, True Music will champion artists who share this pioneering spirit and challenge them to push their boundaries


3500 music fans attended the live shows

45 Million partnership views to- date

165 pieces of branded local & global coverage

3 Million live stream views to-date

7.5 Million campaign views from over 150 countries

5 Million reach from 100+ posts from 24 artists

True Music Launch Film