Barclays: It All Starts With A Chance

Change Needed

How can we highlight the chances Barclays create through its Barclays Girls’ Football School Partnership (BGFSP) with the FA, and ambition to give girls equal access to football in schools by 2024?

The Idea

Launch a new campaign, “It All Starts With a Chance”, to showcase Barclays’ long-term commitment to creating opportunities at the grassroots level of the game, and the impact that these chances have on lives and communities.

Change Made

3 paid partner platforms film launched across TV, VOD and social

14 total social assets created off the back of the initial shoot

Barclays: It All Starts With A Chance