Sport / Experiential

Barclays x Wimbledon

Change Needed

As the new official banking partner of the Championships, we needed to raise awareness and create advantages for fans and customers.

The Idea

It might have been Barclays’ first year at the Championships, but the brand is synonymous with sport in Britain, so we used our activations to create an impact and drive awareness amongst fans and customers.

We created a fully integrated campaign with a new brand proposition within the Wimbledon context, tying together two British icons.

Change Made

68% brand recall amongst fans who attended Wimbledon

3 activation spaces

33K total footfall through on-site activations

27K total in-person engagements on-site at activations

13M viewer reach on ESPN for Francis Tiafoe TVC