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As the new official banking partner of the Championships, we needed to raise awareness and create advantages for fans and customers.
It might have been Barclays’ first year at the Championships, but the brand is synonymous with sport in Britain, so we used our activations to create an impact and drive awareness amongst fans and customers.
We created a fully integrated campaign with a new brand proposition within the Wimbledon context, tying together two British icons.
68% brand recall amongst fans who attended Wimbledon
3 activation spaces
33K total footfall through on-site activations
27K total in-person engagements on-site at activations
13M viewer reach on ESPN for Francis Tiafoe TVC