Sport / Content Production

Beko FC Barcelona: Football Vs. Food


How do you show that Beko are helping to empower new generations to lead healthier lives?


We created Football vs. Food – a global study across 18 markets to identify how much children really knew about the food they eat

The survey revealed there was a gap in knowledge and that 80% of children would eat healthier if they knew their heroes did – a proof point for Beko’s #EatLikeAPro campaign

The results were announced with the help of FC Barcelona’s Gerard Pique who surprised a group of school children and brought the survey to life


31.1M Reach

119.2M Impressions on Beko channels

29.4M Beko channel views

0.006 Cost Per View (Euro)

0.015 Cost Per Engagement (Euro)

Football Vs. Food with Gerard Piqué