How do you show that Beko are helping to empower new generations to lead healthier lives?
Beko FC Barcelona: Football Vs. Food
We created Football vs. Food – a global study across 18 markets to identify how much children really knew about the food they eat
The survey revealed there was a gap in knowledge and that 80% of children would eat healthier if they knew their heroes did – a proof point for Beko’s #EatLikeAPro campaign
The results were announced with the help of FC Barcelona’s Gerard Pique who surprised a group of school children and brought the survey to life