In a world first campaign originating from our pitch, we worked with BNY Mellon and Newton Investment Management to donate their title sponsorship of The Boat Races to Cancer Research UK.
The idea came from a platform that we created. Taking an inherent truth about what the businesses do they pitched a sponsorship strategy that revolved around ‘creating meaningful investments’. Cancer has affected many of the companies’ staff and was a cause close to their hearts: an investment in Cancer Research UK was meaningful on all levels.
We called the campaign ‘Pull Together’, and from our launch in January 2016, that’s exactly what we did.