To continue building the relationship between Castrol and football fans across the globe driving downloads of the Tested to the Limit documentary, we created one of the world’s first live, interactive social events.
Castrol Edge Presents #RonaldoLive
We enabled Ronaldo’s legions of fans around the world to personally challenge him, via social, and test his unique skillset and strength.
Streamed live via a Facebook app, fans could choose one of four targets for Ronaldo to hit as balls dropped though chutes suspended from the ceiling of our specially built studio. Ronaldo’s challenge was to hit the chosen target.
Global media partners watched the activity live on-site while up to 100,000 fans engaged online.
A final edit of the #RonaldoLive challenge was distributed globally, showing Ronaldo completing the challenge and interacting with his fans in a truly unique way.
180+ countries were activated delivering consumer engagement, social noise and widespread media coverage
240,000+ organic views of final edit received within 1 week of release
8+ minutes average viewing time on Facebook
35,000+ downloads of Tested to the Limit documentary received in the week following #RonaldoLive as it topped the video podcast download chart again