Castrol x Premier League

Change Needed

As a new sponsor of the Premier League, how can Castrol penetrate authentic football fan conversation to drive earned coverage and drive data capture – leveraging their game changer performance award?

The Idea

We tapped into the iconic change my mind meme, asking fans to join the debate against Peter Crouch on whether Aguero against QPR is the greatest ever performance in the history of the Premier League

Fans, influencers and media were invited to Classic Football Shirts store for an organic debate, before we took the content and the debate digital ahead of an official vote in partnership with the Premier League.

Change Made

1M+ organic views across x2 pieces of content

191M social media reach

30K+ total social engagements

18 pieces of earned media coverage with 51 brand mentions