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How do you capitalise on the return of the Premier League when all fans are sat at home during a global pandemic?
We had to make Coca-Cola a legitimate part of the matchday routine and make ‘watching football on the sofa’ feel like an occasion worth stocking up for.
‘Make Your Home The Home End’ was a fully integrated campaign firmly rooted in the football insight that on matchday a house becomes an extension of the home end.
40% increase in sales vs. 2019
+66 trend net positivity across target audience
100,000 fan entries