Coca-Cola: Make Your Home The Home End

How do you capitalise on the return of the Premier League when all fans are sat at home during a global pandemic?

We had to make Coca-Cola a legitimate part of the matchday routine and make ‘watching football on the sofa’ feel like an occasion worth stocking up for.   

‘Make Your Home The Home End’ was a fully integrated campaign firmly rooted in the football insight that on matchday a house becomes an extension of the home end.

40% increase in sales vs. 2019

156M impressions 

+66 trend net positivity across target audience

100,000 fan entries