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Create a youth-focused moment to spark conversation about Coca-Cola’s London 2012 Olympic Games campaign within key markets, driving awareness of their Move to the Beat proposition. We devised the Coca-Cola Beat Wall.
Working alongside a globally renowned street art collective, we developed a stunt and content-based concept that was captured through the lens of youth culture. The activity saw a 25 metre wide by 10 metre tall piece of mural art created in the shadow of the Olympic Stadium in London.
The artwork – called the Beat Wall – told the story of Move to the Beat, the Coca-Cola global campaign that fused London music with Olympic sport.
To garner maximum coverage we created stand-out photography, a creative stop-animation film and held a media launch event with Mark Ronson and Katy B.