Coca-Cola: Open that Coke

Make Coca-Cola THE soft drinks choice for a new generation

That first sip of an ice-cold Coca-Cola is, quite simply, indescribable. But you can’t help but react to it

We united some of Gen-Z’s hottest icons to show us their Coca-Cola ‘reaction faces’, propelling the product into pop culture in GB. We let their expressions do the talking in a provocative portrait series captured by photography student Anais Gallagher

Each name was strategically selected for their youth culture appeal and ability to speak to targeted audience demographics and communities

76 Talent and influencer social posts to a combined audience of 37 million

6.5% Average engagement rate against an industry average of 2.8%

440M  Reach of earned media coverage with titles including Metro, Grazia, Yahoo, Daily Mail, Popsugar, Wonderland, Pause, MSN and attitude

101 Organic consumer tweets about the campaign