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Visit SiteMake Coca-Cola THE soft drinks choice for a new generation
That first sip of an ice-cold Coca-Cola is, quite simply, indescribable. But you can’t help but react to it
We united some of Gen-Z’s hottest icons to show us their Coca-Cola ‘reaction faces’, propelling the product into pop culture in GB. We let their expressions do the talking in a provocative portrait series captured by photography student Anais Gallagher
Each name was strategically selected for their youth culture appeal and ability to speak to targeted audience demographics and communities
76 Talent and influencer social posts to a combined audience of 37 million
6.5% Average engagement rate against an industry average of 2.8%
440M Reach of earned media coverage with titles including Metro, Grazia, Yahoo, Daily Mail, Popsugar, Wonderland, Pause, MSN and attitude
101 Organic consumer tweets about the campaign