Sport / Experiential

Coca-Cola Premier League Trophy Tour


How do you bring fans closer to the Premier League through Coca-Cola’s sponsorship?


Develop the Official Premier League Trophy Tour, a Trophy Tour with a difference hitting six cities across the UK and Ireland.

Creating an iconic Trophy Tour bus to excite fans with exclusive FIFA tournaments on-board, a live football commentary booth, a unique Trophy GIF-booth, legendary footballer panels and sampling product across the Coca-Cola portfolio.


5,467 Participants through the Premier League Trophy Booth

80k+ Cans sampled throughout the course of the Coca-Cola Trophy Tour activation

140% Above our sampling target

6.4M Social media coverage reach

675 FIFA players through our Battle of the Ballers experience

753M Media coverage reach globally