Sport / Step Up

Coca-Cola Premier League Where Everyone Plays


How do you launch Coca-Cola’s re-entry into UK football and their biggest sponsorship in 25 years?


‘Where Everyone Plays’

Create a fully integrated campaign for all that celebrates the diversity of the Premier League; launched with a one-of a kind TV ad, a huge event bringing together stars of football, key influencers and media, a finally taking over the iconic Piccadilly Circus lights


50k Views of the advert on Coca-Cola’s YouTube page in 24 hours

27M Combined reach of celebrity and influencer launch event attendees

34 Pieces of campaign coverage across national, sport and trade titles

1.1B Circulation and reach of all campaign coverage

8.4M Reach of Coca-Cola’s  digital takeover on Premier League channels

6.4M Reach of campaign hashtag #WhereEveryonePlays

Where Everyone Plays Launch Film