Coca-Cola Rio Olympics #ThatsGold

How do you engage teens around the world with the Olympic Games in Rio?

We invited teens from around the world to experience the magic of the Games

We recruited four of the hottest global influencers to communicate #ThatsGold to their followers and provided them with opportunities to create and share their own #ThatsGold moments before and during the Rio 2016 Olympic Games

150 posts from our global ambassadors reaching an audience of over 140 Million

163 Million #ThatsGold impressions

230+ pieces of media with a reach of 1.5 billion. Coverage in key titles including AdAge, AdWeek, Campaign and The Drum