Dettol Up, Support England

Change awareness among football fans from “there is a hygiene brand in football” to “Dettol is an England Football sponsor”

We hit the screens of fans across the country, with a TVC showing how Dettol can be part of your WEUROs matchday rituals

We also used our player access and IP to create proactive and reactive OOH and social content.

10M+ impacts through TVC flighting

+4% awareness of partnership in general population and football fans

44M impacts through OOH

6M reach through social activity