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Change awareness among football fans from “there is a hygiene brand in football” to “Dettol is an England Football sponsor”
We hit the screens of fans across the country, with a TVC showing how Dettol can be part of your WEUROs matchday rituals
We also used our player access and IP to create proactive and reactive OOH and social content.
10M+ impacts through TVC flighting
+4% awareness of partnership in general population and football fans
44M impacts through OOH
6M reach through social activity