Dettol Up, Support England

Change Needed

Change awareness among football fans from “there is a hygiene brand in football” to “Dettol is an England Football sponsor”

The Idea

We hit the screens of fans across the country, with a TVC showing how Dettol can be part of your WEUROs matchday rituals

We also used our player access and IP to create proactive and reactive OOH and social content.

Change Made

10M+ impacts through TVC flighting

+4% awareness of partnership in general population and football fans

44M impacts through OOH

6M reach through social activity