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United Kingdom
Visit SiteSponsorship strategy & PR activation around the inaugural eGames event in Rio
Media relations
Trade and consumer PR outreach around the announcement of the eGames securing coverage around the tournament and our partnership
Sponsorship strategy
Advised eGames management on sponsorship strategy and how to portion rights for the competition moving into 2017 and beyond
Event strategy
Helped define how the events are structured including which games should be used
331,000 views of eGames content on Twitch
17,500 hours of eGames content was consumed
CNBC & Yahoo! covered story through video content