Entertainment

EGAMES 2016

Simple

Sponsorship strategy & PR activation around the inaugural eGames event in Rio

Creative

Media relations

Trade and consumer PR outreach around the announcement of the eGames securing coverage around the tournament and our partnership

Sponsorship strategy

Advised eGames management on sponsorship strategy and how to portion rights for the competition moving into 2017 and beyond

Event strategy

Helped define how the events are structured including which games should be used

Impact

331,000 views of eGames content on Twitch

17,500 hours of eGames content was consumed

CNBC & Yahoo! covered story through video content