FIFA World Cup 2018

How do you maximize Coca-Cola’s share of voice using their FIFA World Cup™ partnership rights?

By launching the biggest FIFA World Cup™ Trophy Tour by Coca-Cola to date, managing the production of the World Cup anthem “Colors” and by using their FIFA World Cup gaming sponsorship to reach the next generation of Coca-Cola drinkers

7 Billion Combined reach through key media pick up of the 2018 FIFA World Cup Trophy Tour

390 Million Reach through media partnership with Goal,com, CNN and Spencer FC

110 Million Online streams of “Colors” – The official 2018 FIFA World Cup anthem

10+ Football legends who joined the Trophy Tour and helped getting fans #READYFOR the FIFA World Cup

318 Million Media impressions from EA SPORTS™ FIFA 18 partnership announcement with 60+ pieces of coverage within key industry titles including Forbes, AdAge and The Drum

25 new countries visited by the FIFA World Cup™ Trophy Tour

152K miles that the FIFA World Cup™ Trophy travelled