How do you get millions of people around the to see the FIFA World Cup™ in person or through PR?
FIFA World Cup Trophy Tour
We kicked off the start of the tour at a media launch event in London, with the help from FIFA legends helping to unveil the Trophy Tour plane.
Each Trophy Tour stop around the world invited local and global media outlets to create exclusive opportunities for them at the consumer Trophy Tour events, working with them to drive press coverage.
1.3B Global PR impressions
1,600 Earned media stories
152K miles that the FIFA World Cup™ Trophy travelled
380M Reach through media partnership with Goal.com
2 FIFA World Cup™ winners invited to launch the Trophy Tour
25 new countries visited by the FIFA World Cup™ Trophy Tour