G.H. Mumm’s Daring Delivery

Creating disruption for the re-launch of an iconic French brand into the US market.

The champagne house approached us to re-launch the brand in the US with a disruptive PR campaign that would engage both media and consumers (passionate and ambitious 25-35 year-old men), which put their ‘daring’ brand ethos at the heart of the story. We had one key asset: a completely innovative and ultra-modern re-design of the Mumm Grand Cordon bottle, so we decided to film the most ‘daring’ delivery of champagne, from France to the USA.

We brought on board Twilight actor and all-round daredevil, Kellan Lutz to star in ‘Mumm’s Daring Delivery’ and shot our short film (comprising of skydiving over Manhattan, driving super cars through the French vineyards, racing speed boats up the Hudson River & hurtling motorbikes through the streets of NYC) across two continents in a matter of days.

We screened the film ‘as live’ at our launch event in NYC, (which ended with an added daring surprise when Kellan drove into the venue on a Ducati), before releasing it online.

Our Experiential Team looked after all logistics relating to the shoot and the launch party.

5 million cumulative views of the film

8 key markets supported the campaign locally, even though they are yet to launch the bottle

1,000 pieces of coverage achieved in the US alone

1 seamless execution of the daring stunt across two continents