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Visit SiteHow do you engage at-risk sports fan and make them think about their betting behaviour?
Together with M&C Saatchi, we created “Bet Regret” a multi-platform creative campaign that speaks to sports fans (mainly football) across a number of channels – TV, OOH, Digital, PR and Experiential
We engaged with fans directly by tapping into their behavior and other interests such as watching the football at the pub, getting a fresh trim, playing 5-a-side with their mates and creating conversations around being bored during the international break