Heineken F1 72 Hours


How do we showcase that Formula 1 is more than a race, to connect ‘men of the world’ with Heineken’s sponsorship?


We created the Heineken 72 Hours concept – a fast paced adventure through the host city’s underground culture across three days told through the lens of selected influencers and media titles

Full of twists and turns, our media guests were communicated to and content shared via a brand WhatsApp channel as they got F1 ready, celebrated the city and then enjoyed the Grand Prix in style to create multiple live moments alongside set piece coverage opportunities


702 Earned coverage outputs

454K Engagements on activity

530M Reach for social and media activity

Heineken F1 72 Hours Gallery - Mexico, Montreal, Monza & Vietnam