United KingdomVisit Site
We needed to deliver the PR launch of Heineken as the title partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023, while driving wider Heineken awareness and excites Gen Z consumers.
We created a series of launch assets for the announcement to add some colour and consumer interest to what would normally be a corporate announcement.
Working with Heineken USA, Heineken global and F1’s Las Vegas team, we sold into key media and drove awareness of Heineken as the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix 2023.
500+ total pieces of coverage
2.3BN total potential audience via PR newswire release
8 markets reached
15 broadcast coverage hits mentioning Heineken
6.9M estimated viewers