Jameson Cult Film Club PR

Make Jameson synonymous with film through its Jameson Cult Film Club property.

We secured film talent to curate the JCFC series, to add credibility and generate PR around the events, including Andy Serkis and Riz Ahmed

We conducted a survey around “Top 10 Cult Films” to generate national press interest

Worked with a cult film scholar to devise the “Ultimate Cult Film Equation” for specialist press

Created 3D streetart inspired by our film series to grab the attention of photo desks across the country

+150 pieces of coverage generated over the series.

44% increase in coverage on 09/10 campaign

410% increase in AVE on 09/10 campaign

Coverage highlights included: BBC 6 Music, Clash magazine, Shortlist, The Times, The Observer, The Indepednent, XFM