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Make Jameson synonymous with film through its Jameson Cult Film Club property.
We secured film talent to curate the JCFC series, to add credibility and generate PR around the events, including Andy Serkis and Riz Ahmed
We conducted a survey around “Top 10 Cult Films” to generate national press interest
Worked with a cult film scholar to devise the “Ultimate Cult Film Equation” for specialist press
Created 3D streetart inspired by our film series to grab the attention of photo desks across the country