Select location:
United Kingdom
Visit SiteShift Jameson consideration amongst 25-34 YO Males via Jameson Cult Film Club
We secured the most hotly anticipated film of 2013, negotiating a 360 partnership across all consumer touch-points
Jameson hosted the UK premiere of Anchorman 2, with 300 tickets going to JCFC members, as well as JCFC consumer preview screenings in Manchester and Leeds
We devised a creative identity and toolkit for use across all channels, calling all consumers to be part of the “Jameson News Team”
PR and digital activity included a new ‘box office’ platform on Facebook, Twitter Treasure Hunts of Anchorman inspired props across each city, a ‘Baxter Cam’ red carpet show, and media’s very own Ron Burgundy dry cleaned suit invitations
Over 400 pieces of branded coverage generated
On pack promotion for 80k bottles in multiple nationwide grocers
On-trade campaign reaching 600k consumers
1.8 million reach on Twitter during the events
225k people reached through a new socially-enabled box office without any media spend, and over 3,000 social stories generated when only 360 tickets were available
All attendees across the 3 events matched from target audience profiles