Jameson Cult Film Club x Anchorman 2

Shift Jameson consideration amongst 25-34 YO Males via Jameson Cult Film Club

We secured the most hotly anticipated film of 2013, negotiating a 360 partnership across all consumer touch-points

Jameson hosted the UK premiere of Anchorman 2, with 300 tickets going to JCFC members, as well as  JCFC consumer preview screenings in Manchester and Leeds

We devised a creative identity and toolkit for use across all channels, calling all consumers to be part of the “Jameson News Team”

PR and digital activity included a new ‘box office’ platform on Facebook, Twitter Treasure Hunts of Anchorman inspired props across each city, a ‘Baxter Cam’ red carpet show, and media’s very own Ron Burgundy dry cleaned suit invitations

Over 400 pieces of branded coverage generated

On pack promotion for 80k bottles in multiple nationwide grocers

On-trade campaign reaching 600k consumers

1.8 million reach on Twitter during the events

225k people reached through a new socially-enabled box office without any media spend, and over 3,000 social stories generated when only 360 tickets were available

All attendees across the 3 events matched  from target audience profiles