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Jameson Irish Whiskey wanted to celebrate the craft of filmmaking. We developed a new film platform – Jameson First Shot with Trigger Street Productions.
We managed the development of the new platform with Jameson and film production team Trigger Street right from its inception.
We created Jameson First Shot, a short film competition designed to discover talented screenwriters and directors which offered winners from select markets the opportunity to have their script made into a short film by Trigger Street Productions, starring a Hollywood actor.
Working directly with Trigger Street Productions (HOUSE OF CARDS, THE SOCIAL NETWORK) nine short films were produced over three years, starring Kevin Spacey, Willem Dafoe and Uma Thurman.
We created additional branded content with each of the three stars, and managed the complete competition process each year across three markets from launch and production to the local premieres for each film, as well as generating international media and influencer coverage.