JD King of the Airwaves


Position JD as both a market and cultural leader in its space


New ways to experience music digitally have blown up over the past year and we know that JD ambassador Anthony Joshua is a huge music fan. We put him behind the decks to host his first ever radio show exclusively for JD and streamed live via a Tik Tok partnership, in a European first

#JDKingOfTheAirwaves was also broadcast in JD stores throughout Europe and featured special guests Headie One, Ghetts, Potter Payper, Munya Chawawa and Jeremy Lynch and co-hosts Henrie from No Signal Radio and 1Xtra’s DJ Ace, building cultural relevance and cumulative reach


First of its kind live stream

12 pieces of unique brand content including podcasts, comedy skits and music performances

90 social posts across brand, talent and partner channels

116M reach of Instagram posts

11M total views on Tik Tok

162M reach of editorial coverage with titles including Mail Online, The Sun, TalkSport, Verge, Wonderland, GRM Daily