Kia: The Road to Inspiration

Change Needed

How can we create an influencer programme that not only champions our Rafa Nadal partnership, but keeps KIA at the heart of it?

The Idea

A journey in our hero kia vehicle, through Rafa’s home of Mallorca, showing how nature and movement can encourage creativity and inspire our daily movements.

Change Made

137M Combined reach across influencers, Rafa Nadal and owned channels

1.3M Views of Kia EV6 and Kia Niro EV experience content

24 Global guests across two events able to experience Kia vehicles first-hand